Igorrr - ADHD (Music Video)
Music Videos
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4m 48s
In anticipation of the upcoming release of Amen, today IGORRR unveils the record's first single, "ADHD," alongside an accompanying video.
Gautier comments, "'ADHD' is kind of an autobiographical piece of music starting from one point and moving to another, with no clear link except for the person itself. From simple thoughts, symbolized here as simple dots of sound in the silence, to a complex pathological chaos that somehow still stands. It's getting worse and worse until the final giant lets go." Gautier continues, "we know the use of AI in art might be polemic right now, plus we with Meat Dept actually started the clip in 3D, like we did for 'Very Noise,' but at some point we were laughing so hard trying to do creepy things in AI that the clip ended as a mix of both technologies. The music, however, is 100% homemade."
Adds Meat Dept, a creative duo known for their unique style of hyper-realistic CG animations, "After 'Very Noise,' we explored the possibilities of AI for this new IGORRR music video, 'ADHD.' We embraced almost all existing tools, both proprietary and open source, diverting and mixing them with our 3D tools. This video is a symbolic journey into an experimental therapy for treating a patient with ADHD, brimming with nods to 'Very Noise.' The ambition was to push further into the 'mental cringe,' with an aesthetic that blends 1960s James Bond and the ineffable charm of the Fantômas universe. We pushed the discomfort dial even further into a pleasurable realm, and we hope the audience will watch the video on repeat, like an addictive treat."
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